SetThings

Archive for the ‘Advertising’ Category

• Google Insights For Search, for advertisers and marketers

  Wednesday, August 6th, 2008

  Google launched a new product very useful for advertisers and marketers. It include a world heat map for the search volume and regional interest, the evolution for a specific search term and the top related and rising searches.
  With Google Insights For Search, it is possible to compare search volume trends across multiple [...]

• Google Knol, the paid Wikipedia

  Thursday, July 24th, 2008

  Writers has now a good occasion to make profit. Google launched this week Google Knol, the user-generated encyclopedia similar to Wikipedia. And every author can earn money from his work, depending on the hits of his articles
  Google official blog says that “Knols are authoritative articles about specific topics, written by people [...]

• History of advertising

  Saturday, July 12th, 2008

  In ancient times the most common form of advertising was “word of mouth”. However, commercial messages and election campaign displays were found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters. Lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting [...]

• One more try for Microsoft to buy Yahoo

  Sunday, May 18th, 2008

  As I said in a previous post when everyone considered Microsoft gave up, it lost a battle, but not the war. Such a transaction is not a simple business deal, to make an offer and wait for an answer. It implies a very complex strategy over several years. So, a first [...]

• Quality Score for keywords will depend on landing page load

  Monday, May 12th, 2008

  A new step for a better Google AdWords: the timing of landing page load time will be included as a factor in Quality Score.
  Inside AdWords blog posted an article about an additional factor incorporated into Quality Score, the time it takes for a user to see the landing page after clicking [...]

• Best paid keywords

  Sunday, May 11th, 2008

  A very interesting list of the highest paid keywords for the Google AdSense and other affiliate programs for publicists. Unfortunately, I cannot use it. Simple, because I do not fully trust it.
  From far, the best paid keywords seems to be related on “mesothelioma”.
  Mesothelioma is a form of cancer that is almost always caused [...]

• Fusu, the Domain Stock Exchange for premium domain names

  Wednesday, February 20th, 2008

  I thought longtime ago for a stock exchange for domain names. As any other domainer. It is the perfect tool for the domain name market. An emerging market. Fusu did it.
  Domaining, as it is defined by Wikipedia, is the business of buying, selling, developing and monetizing Internet domain names.
  The [...]

• MySpace between developers and angry users

  Thursday, January 31st, 2008

  MySpace tries to wake up and keep its leader position, by opening its doors to the developers, as did Facebook and many other social networks. Beginning with next week, on February 5, the site will become fully operational with documentation and API tools for developers to build and test applications [...]

• Google wants to stop domain tasting/kiting

  Sunday, January 27th, 2008

  As of Feb. 11, Google will penalize domain tasting and kiting, by blocking Google AdSense for domain names, stopping all domain tasting in its tracks for domain names that are less then five days old.
  According to Domain Tools, there are partners that Google had that generated as [...]

• Google and Yahoo! top search keywords for 2007

  Monday, January 14th, 2008

  Big differences between the two statistics for top search keywords for the last year. It seems that Yahoo! search was used mainly for entertainment, while US people searched with Google for a more diversified terms, especially social networks.
  As specified by MandarinMusing.com:
  Google fastest rising U.S. search terms for 2007:

  iPhone: a [...]

• Google AdSense referrals changes

  Thursday, January 10th, 2008

  AdSense referrals will no longer be offering the $5 bonus or $2000 bonus, it will return to the original payout structure. European publishers could no longer promote this product. One reason can be for Google to cut down on signups from countries that AdSense doesn’t see as great performers, due [...]

• US FTC new rules on online behavioral advertising

  Sunday, December 23rd, 2007

  After European Union set new rules on online advertising, U.S. Federal Trade Commissions published these days a proposed set of privacy principles governing online behavioral advertising.
  The FTC’s privacy program seeks to balance support for such innovation in consumer services and products photo-sharing, blogging, the creation of virtual communities, and [...]

• EU fights against misleading advertising and aggressive sales practices

  Tuesday, December 18th, 2007

  Just two weeks before Christmas, sweeping new EU rules to crackdown on misleading advertising and aggressive selling practices - including a ban on fake “free” offers and a ban on “pester power” advertising (direct exhortation) to children on the Internet - will come into force across the EU (December 12 [...]