How to Sell (eCommerce) – Marketing and Internet Marketing Strategies
Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs. Marketing is considered as the first creative link that will lead to sales. In … Read More
ABC Petits Contes (Short Stories) – Livre bilingue français/anglais pour enfants (Bilingual French/English Children Book)
Jules Lemaître a beaucoup aimé les enfants. Il eut lui-même, lorsqu’il fut professeur à Grenoble, une petite fille, Madeleine, qui mourut au bout d’un mois et dont il ne se consola jamais. Plus tard il devint un parrain multiple et … Read More
London: Business, Travel, Culture
(Second Edition) London, the only city to have hosted the Olympics three times (1908, 1948, 2012), is dynamic and very diverse culturally. It plays an important role in art and fashion. It receives 28 million tourists per year and has … Read More
Bridge Bidding – Standard American Yellow Card
This e-book present some of the most important bridge bidding systems used used in duplicate bridge tournaments, detailing the most known bridge bidding system, Standard American Yellow Card, by using a logical sequential order for openings, answers, competitive bids and … Read More
How to Translate – English Translation Guide in European Union
A guide for translators, about the translation theory, the translation process, interpreting, subtitling, internationalization and localization and computer-assisted translation. A special section is dedicated to the translator’s education and associations. The guide include, as annexes, several independent adaptations of the … Read More
Emotions and Emotional Intelligence in Organizations
An argumentation for the dualistic importance of emotions in society, individually and at community level. The current tendency of awareness and control of emotions through emotional intelligence has a beneficial effect in business and for the success of social activities but, … Read More
Solaris, directed by Andrei Tarkovsky – Psychological and philosophical aspects
About the main psychological and philosophical aspects detached from the film Solaris directed by Andrei Tarkovski, as well as the cinema techniques used by the director to convey his messages to the spectator. In the “Introduction” I briefly present the … Read More
Easter Celebration
Easter is the most important solemnity (just before Christmas) of the Church. It is the first of the five cardinal feasts of the Catholic liturgical year. Easter commemorates the resurrection of Jesus Christ laid down by the Bible, the third … Read More
Arts
XII. LAST FRIEND
One day last summer, about the month of June, Claire and her mother were working in the living room, while I was perched in my usual place, on the shoulder of the girl, where I played with her coiffure and … Read More
Education
Book publishing
(Printer working an early Gutenberg letterpress from the 15th century. (1877 engraving)) Publishing consists in presenting, reproducing, then legally marketing the intellectual production of an author. Publishing, in the broad sense, covers all forms of content production: literary, scientific, musical … Read More
Science
Discourse on science
Epistemology The term “epistemology” replaces that of philosophy of science at the start of the 20th century. It is a neologism constructed by James Frederick Ferrier, in his work Institutes of metaphysics (1854). The word is composed on the Greek … Read More
Business
Book publishing
(Printer working an early Gutenberg letterpress from the 15th century. (1877 engraving)) Publishing consists in presenting, reproducing, then legally marketing the intellectual production of an author. Publishing, in the broad sense, covers all forms of content production: literary, scientific, musical … Read More
Health
An application for COVID-19 was installed on all smartphones
An application for COVID-19 was installed in both Android and iOS mobile phones in their settings, following the update of the operating systems. On Android devices, go to “Settings” then “Google”, and you will find there the application “COVID-19 exposure … Read More
Society
Conceptualism
Conceptualism is a philosophical theory that a concept (general or abstract idea) is a mental object, and only that. A concept (idea of pink, red) is distinct from the things to which it can apply (a concrete red rose), which … Read More
Computers
Web Applications
On the server The web is used as a technical platform to allow the manipulation of applications hosted on web servers. In such applications, programs and data reside on a web server – unlike conventional applications which reside on the … Read More
Recreation
European Union: Promoting a new culture of data protection – EU Annual Management Plan 2019
The EDPS Strategy 2015-2019, “Leading by example” – adopted at the beginning of the current EDPS mandate in 2015 – sets out how we seek to promote a new culture of data protection in the European institutions and bodies. Our … Read More
World
African philosophy
(Colossal statues of Ramesses II at Abu Simbel, Egypt, date from around 1400 BC. https://en.wikipedia.org/wiki/File:Abu_Simbel_Main_Temple_(2346939149).jpg) If it must be said that the expression “African philosophy” posed a problem of the same ilk as that declared with the expression “Chinese philosophy”. … Read More
An application for COVID-19 was installed on all smartphones
An application for COVID-19 was installed in both Android and iOS mobile phones in their settings, following the update of the operating systems. On Android devices, go to “Settings” then “Google”, and you will find there the application “COVID-19 exposure … Read More
The COVID-19 pandemic has changed the book market
One of the most important economic effects of the current COVID-19 pandemic is the awareness of the importance of supply chains for all products that eventually reach consumers. Supplying both the components needed to manufacture a product and the finished … Read More
Localized marketing / Localized content / Localized translation
Professional translators know the meaning of the term “localized translation”. It is a translation that must be adapted to the target audience to which the translated text is addressed. For example, a company that makes computer processors used my translation … Read More
COVID epidemic and Plato’s cave
COVID-19 has wreaked havoc worldwide, socially and economically. The epidemic may have led to physical isolation, but also an unprecedented avalanche of knowledge through fake news, misinformation and conspiracy theories. We have become increasingly dependent on social media for information, … Read More