Ibero-Romance Languages

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Castilian Spanish / Catalan / Galician / Portuguese Castilian: has y as a single word — frequent use of final –d Catalan: has i as a single word — frequent use of final –t Catalan is the official language of … Read More

An application for COVID-19 was installed on all smartphones

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An application for COVID-19 was installed in both Android and iOS mobile phones in their settings, following the update of the operating systems. On Android devices, go to “Settings” then “Google”, and you will find there the application “COVID-19 exposure … Read More

Rational or emotional marketing during the COVID pandemic?

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Ardath Albee (Marketing Interactions) and Gurdeep Dhillon (Adobe Digital Experience) spoke about the use of emotional intelligence in content marketing at the recent Demand Generation Summit organized by Content Marketing Institute. “We have an opportunity to rethink the way we’re … Read More

The COVID-19 pandemic has changed the book market

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One of the most important economic effects of the current COVID-19 pandemic is the awareness of the importance of supply chains for all products that eventually reach consumers. Supplying both the components needed to manufacture a product and the finished … Read More

Localized marketing / Localized content / Localized translation

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Professional translators know the meaning of the term “localized translation”. It is a translation that must be adapted to the target audience to which the translated text is addressed. For example, a company that makes computer processors used my translation … Read More

MultiMedia was selected as a nominee for the prestigious international honour – European Quality (UK)

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Dear Nicolae Sfetcu, TOP-100. Achievements-2020 Expert council conducts the annual research with the aim to select and encourage promising companies at the forefront of regional business. MultiMedia was selected as a nominee for the prestigious international honour – European Quality … Read More

Ethics of Emotional Intelligence in Organizations

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According to Richard Sennett, concepts such as flexibility, decentralization and control, work ethic and teamwork in the New Economy have led to disorientation and emotional and psychological undermining of the individual, stating that “a regime which provides human beings no … Read More

Critique of Emotional Intelligence in Organizations

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Locke considers the concept of emotional intelligence to be invalid, both because it is not a form of intelligence, and because it is so broad and inclusive that it has no intelligible meaning. (Locke 2005) The extension of the term … Read More

The Philosophy of Emotional Intelligence in Organizations

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In 1993, Putnam and Mumby observed that: “People regard emotion as a value-laden concept which is often treated as ‘inappropriate’ for organizational life. In particular, emotional reactions are often seen as ‘disruptive’, ‘illogical’, ‘biased’ and ‘weak’. Emotion, then, becomes a … Read More

Emotional Labor

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Working with emotions is an attempt to change the level or quality of an emotion, (Ferrara 1993) being defined as the management of one’s emotions or the work done in the effort to maintain a relationship; (Cook and Berger 2000) … Read More

Emotional Intelligence in Organizations

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Currently, organizations must face, in addition to increased competition, also to exponential technological development and innovation, and to change processes that affect all emotional states of employees. All these challenges, along with the imposed changes and the complexity of organizational … Read More

MultiMedia, nominated for Achievements Award in the Business and Economy category

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ACHIEVEMENTS FORUM To: Nicolae Sfetcu CEO MultiMedia, Romania   Dear Nicolae Sfetcu, Re: Achievements Forum 2020 (London UK) & official ‘Achievements Project’ I am writing to cordially invite you to attend the Achievements Forum 2020, where I have the pleasure … Read More

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