Book trade

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Book trade is an industry that deals with the production and sale of books , in particular printed works, e-books, and other forms of media also so-called non-books. The branch is divided into three branches or trade levels – the manufacturing book trade ( publishing book trade ) , book … Read More

Equality of outcome

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The equality of outcome (equality of results) is a concept of social justice that defends real equality achieved and proven in the field of human rights, both civil and political rights and economic, social and cultural rights . (In the novel Alice’s Adventures in Wonderland, the Dodo tells Alice … Read More

EU Languages – Romance languages: French / Italian / Romanian

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French: the most obvious feature of French texts is the large number of apostrophes, marking the elision of vowels. The most common are l’, d’ and s’ at the start of a word. Accents and diacritics used are: é, è, … Read More

Word salad

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Word salad is a mixture of seemingly meaningful words that together signify nothing; the phrase draws its name from the positive symptom of psychosis, Word salad (mental health). When applied to a physical theory, “word salad” it is a derogatory … Read More

International Conference on Big Data, IOT and Blockchain (BIBC 2020), Dubai 2020

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October 24 – 25, 2020, Dubai, UAE Call for Papers International Conference on Big Data, IOT and Blockchain (BIBC 2020) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Big Data, IoT … Read More

Digital marketing

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Digital marketing, or e-marketing, corresponds to all the methods and practices of Internet marketing: online communication (influence and social networks), optimization of electronic commerce, traffic creation through all digital media (computer, mobile phone, podcast player, video games and dynamic dispaly … Read More

Book publishing

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(Printer working an early Gutenberg letterpress from the 15th century. (1877 engraving)) Publishing consists in presenting, reproducing, then legally marketing the intellectual production of an author. Publishing, in the broad sense, covers all forms of content production: literary, scientific, musical … Read More

Ibero-Romance Languages

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Castilian Spanish / Catalan / Galician / Portuguese Castilian: has y as a single word — frequent use of final –d Catalan: has i as a single word — frequent use of final –t Catalan is the official language of … Read More

An application for COVID-19 was installed on all smartphones

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An application for COVID-19 was installed in both Android and iOS mobile phones in their settings, following the update of the operating systems. On Android devices, go to “Settings” then “Google”, and you will find there the application “COVID-19 exposure … Read More

Rational or emotional marketing during the COVID pandemic?

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Ardath Albee (Marketing Interactions) and Gurdeep Dhillon (Adobe Digital Experience) spoke about the use of emotional intelligence in content marketing at the recent Demand Generation Summit organized by Content Marketing Institute. “We have an opportunity to rethink the way we’re … Read More

The COVID-19 pandemic has changed the book market

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One of the most important economic effects of the current COVID-19 pandemic is the awareness of the importance of supply chains for all products that eventually reach consumers. Supplying both the components needed to manufacture a product and the finished … Read More

Localized marketing / Localized content / Localized translation

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Professional translators know the meaning of the term “localized translation”. It is a translation that must be adapted to the target audience to which the translated text is addressed. For example, a company that makes computer processors used my translation … Read More

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