Google Location Extensions to help Google AdWords advertisers
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Google AdWords is now able to offer location on map with directions, workinh hours and images of the advertising business. Google Location Extensions is used in Google Display Network, ”making them more useful to shoppers who are nearby or show … Read More

YouTube’s worst idea to promote its 6 s video format with classic books
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YouTube thinks (correctly) that a six seconds video format will be more efficient for advertising than the 30 seconds commercials. But the way to promote this new format was unfortunate, at least: to adapt the essence of the most known … Read More

Sponsored Links using Google AdWords
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A sponsored link or commercial link is a form of hyperlink, ideal to launch a product or highlight promotions or seasonal products, trade links, ensure presence of the brands and/or products on the largest shopping avenue in the world: search … Read More

Google initial financing and assets
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The name “Google” is a play on the word “Googol”, which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. As a … Read More

Google PageRank
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PageRank, sometimes abbreviated to PR, is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine originally developed by Larry Page (thus the play on the words PageRank). Its properties are … Read More

Google services
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Analytics Google Analytics was launched on November 18, 2005. It is a free service that generates detailed statistics about traffic to a website. Its main highlight is that webmasters can optimize their ad campaigns through Google Analytics’ analysis of where … Read More

Google consultants
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A Google consultant is a person or company specializing in search engine optimization (SEO) for the Google search. Because Google is the most widely used internet search engine the commercial importance of achieving a good page rank on Google has … Read More

Google
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Google, Inc. (NASDAQ: GOOG) is a U.S. public corporation, initially established as a privately held corporation in 1998, which designed and currently manages the Internet Google search engine. Google’s corporate headquarters is at the “Googleplex” in Mountain View, California and … Read More

AdWords
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AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to … Read More

Googletestad
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Googletestad appears to stand for Google’s Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system. At the moment there are no define: googletestad definitions in Google’s database for this keyword. The Google … Read More

How AdSense works
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Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google’s servers use a cache of the page for the URL or … Read More

AdSense, use and abuse
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AdSense for feeds In May 2005, Google unveiled AdSense for feeds, a version of AdSense than runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Google Blog, “advertisers have their ads placed in … Read More

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