Affiliate Programs Forum
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Affiliate programs, affiliate marketing and networks of affiliates. Best and free affiliate programs, affiliate software.

The marketing spirit
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Marketing is neither commercial, nor advertising communication, nor sales, nor commercial promotion. As Raymond Aron pointed out in his introductory speech at the Forum on Combat Marketing organized in 1975 in Paris by the Alumni of the Institute of Management … Read More

Online Advertising Forum
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Web forum: search engine optimization, advertising using spam, spyware and adware, online marketing, affiliate marketing, e-mail marketing, telemarketing.

Search Engine Optimization (SEO) Forum
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Google and search engine optimization, job search engine, best search engines, search engine marketing, submission, ranking

Cookie problems in Web Analytics
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Two attributes characterize a cookie in terms of Web Analytics: its domain and its expiration date. It is often the cookie expiration date that determines the uniqueness of a visitor. If the domain is the same as that of the … Read More

Advertisers have to adapt to the trend of blocking ads by the users
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Facts: in 2015, more than 200 million people have technology installed on their computers to block the advertisements. 50% of users in US, and 26% of desktop users, have installed ad blockers. And the trend includes now the mobile devices. … Read More

Client clubs in loyalty marketing
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A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More

Applying social marketing principles
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Programme managers and practitioners using this guide will gain a better understanding of how social marketing can help them develop and implement behaviour change interventions. For those already familiar with social marketing concepts and approaches, this guide will serve as … Read More

Local indexing
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Local indexing is a web optimization technique which appeared towards the end of 2009. This technique is to create a business listing on the map section of search engines or take advantage of one-box Maps. Advantages Local indexing offers many … Read More

When should social marketing be used?
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Ethical guidelines Social marketing, like other forms of public health interventions, is also guided by ethical considerations. Whenever a decision is made that will directly influence the behaviour of people, even if adopting that behaviour is likely to protect them … Read More

Web indexing
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Web indexing is the work of reference, that is to say mention something or refer to search engines. Indexing is used in two very specific contexts: In big distribution in the management of product catalogs: products are referenced in displays. … Read More

Method mix in social marketing – The 4 Ps
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Key concept 6: Method mix A social marketing programme will normally consist of a mix of interventions, some appealing to logic and others focused on emotions and mindless choosing. To select the optimal mix of interventions it is important to … Read More

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