Word salad

|

Word salad is a mixture of seemingly meaningful words that together signify nothing; the phrase draws its name from the positive symptom of psychosis, Word salad (mental health). When applied to a physical theory, “word salad” it is a derogatory … Read More

Digital marketing

|

Digital marketing, or e-marketing, corresponds to all the methods and practices of Internet marketing: online communication (influence and social networks), optimization of electronic commerce, traffic creation through all digital media (computer, mobile phone, podcast player, video games and dynamic dispaly … Read More

Rational or emotional marketing during the COVID pandemic?

|

Ardath Albee (Marketing Interactions) and Gurdeep Dhillon (Adobe Digital Experience) spoke about the use of emotional intelligence in content marketing at the recent Demand Generation Summit organized by Content Marketing Institute. “We have an opportunity to rethink the way we’re … Read More

Localized marketing / Localized content / Localized translation

|

Professional translators know the meaning of the term “localized translation”. It is a translation that must be adapted to the target audience to which the translated text is addressed. For example, a company that makes computer processors used my translation … Read More

Russians used Facebook Ads to influence the US presidential election

|

Big problem for Facebook, after the reveal of Russian spending of more than $100,000 to promote Donald Trump during the 2016 presidential election. With a price of $5 for each 1,000 targeted users, if the tuning of the advertising campaign … Read More

Affiliate Programs Forum

|

Affiliate programs, affiliate marketing and networks of affiliates. Best and free affiliate programs, affiliate software.

The marketing spirit

|

Marketing is neither commercial, nor advertising communication, nor sales, nor commercial promotion. As Raymond Aron pointed out in his introductory speech at the Forum on Combat Marketing organized in 1975 in Paris by the Alumni of the Institute of Management … Read More

Online Advertising Forum

|

Web forum: search engine optimization, advertising using spam, spyware and adware, online marketing, affiliate marketing, e-mail marketing, telemarketing.

Search Engine Optimization (SEO) Forum

|

Google and search engine optimization, job search engine, best search engines, search engine marketing, submission, ranking

Cookie problems in Web Analytics

|

Two attributes characterize a cookie in terms of Web Analytics: its domain and its expiration date. It is often the cookie expiration date that determines the uniqueness of a visitor. If the domain is the same as that of the … Read More

Advertisers have to adapt to the trend of blocking ads by the users

|

Facts: in 2015, more than 200 million people have technology installed on their computers to block the advertisements. 50% of users in US, and 26% of desktop users, have installed ad blockers. And the trend includes now the mobile devices. … Read More

Client clubs in loyalty marketing

|

A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More

1 2 3 4 25