Word salad

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Word salad is a mixture of seemingly meaningful words that together signify nothing; the phrase draws its name from the positive symptom of psychosis, Word salad (mental health). When applied to a physical theory, “word salad” it is a derogatory … Read More

Digital marketing

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Digital marketing, or e-marketing, corresponds to all the methods and practices of Internet marketing: online communication (influence and social networks), optimization of electronic commerce, traffic creation through all digital media (computer, mobile phone, podcast player, video games and dynamic dispaly … Read More

Russians used Facebook Ads to influence the US presidential election

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Big problem for Facebook, after the reveal of Russian spending of more than $100,000 to promote Donald Trump during the 2016 presidential election. With a price of $5 for each 1,000 targeted users, if the tuning of the advertising campaign … Read More

Online Advertising Forum

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Web forum: search engine optimization, advertising using spam, spyware and adware, online marketing, affiliate marketing, e-mail marketing, telemarketing.

Advertisers have to adapt to the trend of blocking ads by the users

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Facts: in 2015, more than 200 million people have technology installed on their computers to block the advertisements. 50% of users in US, and 26% of desktop users, have installed ad blockers. And the trend includes now the mobile devices. … Read More

Search Engine Advertising

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Paid search, or Search Engine Advertising (SEA), is a close discipline of SEO and Search Engine Marketing (SEM), with which is usually associated. It consists of the placement of paid answers (based on auction or fixed cost) in the search … Read More

Sponsored Links using Google AdWords

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A sponsored link or commercial link is a form of hyperlink, ideal to launch a product or highlight promotions or seasonal products, trade links, ensure presence of the brands and/or products on the largest shopping avenue in the world: search … Read More

Web banners

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Banner ads are there to promote any service, allowing the user clicks on it to go directly to the area of the advertised site. They consist of a flash, image or movie, through a link referring the user to the … Read More

Native advertising

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Native advertising is a form of online advertising that aims to attract consumers’ attention by providing content in the context of the user experience. This advertising format thus adapts both in form and in function to read user media. It … Read More

Google AdWords

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Google AdWords, or AdWords, is Google’s advertising system, created October 23, 2000 in the United States. It displays ads or banner ads, which are targeted to the keywords the user types or based on the visitor’s browsing behavior. Advertisers pay … Read More

Internet advertising

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According to Forrester Research, online ad spending should grow in Europe at an average annual rate of 13%, from € 4.8 billion in 2012 to 7.7 in 2016. In the United States, the market should increase from 12.7 in 2012 … Read More

Google AdSense

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AdSense is Google’s advertising system using web sites or YouTube videos as support for its ads. To become an AdSense partner and generates advertising revenue for its own account, webmasters should publish content on its own sites and include the … Read More

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