Client clubs in loyalty marketing
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A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More

The four major types of marketing decision
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(2006. The Apple Store, 5th Avenue, New York. A strategy of enchantment.) The revolutions of marketing since 1960 The paradigm of marketing most commonly used today dates from around the late fifties. It was designed to provide a framework for … Read More

Marketing 2.0
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The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More

Marketing mix
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Operational marketing is the implementation on the ground of policy decisions taken at the level of strategic marketing (although, in practice, decisions are not always made at this level). It is a short-term policy, which must be constantly adapted to … Read More

Marketing strategy
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The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of … Read More

Marketing approach – Understanding the consumer
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The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit the demand side, better listening and greater satisfaction of the final consumer or intermediate consumer. the supply side, better control of the … Read More

Marketing
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Marketing is the commercialization set, by organizations, commercial or otherwise, under their brand names, products and services with a product name or brand name. That is, with innovation, one of two key business functions (Peter Drucker). The marketing management of … Read More

Television versus Internet in advertising
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Similarities: mass media TV and Internet gain audience by the speed of information transmission TV and the Internet survive by selling advertising between different varieties of provided information TV and the Internet provide the consumers show, besides information, so they … Read More

The marketing myths
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As everywhere else, in Internet marketing there are also myths, in which you do not have to believe. Reports of Internet commerce are controversial and sometimes confusing. Myths abound. Many business people were disappointed after they invested time, money and … Read More

Increasing sales through catalogs
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For a catalogof quality by which to increase sales and profits, you need to follow some basic guidelines: general image of the catalogto be consistent with the products sold and the target group which will address pictures and drawings to … Read More

Using the business card as a marketing tool
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Always have business cards on you   Give business cards in public places (libraries, banks, shops, etc.)   Display business cards in places that allow it (some stores have special places for display, at universities, in libraries, etc..)   Provide … Read More

Ten secrets for marketing brochures and flyers
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You can find below some comments on the design of leaflets, especially those designed for direct mail. But these comments apply equally well the usual leaflets. “Appearance is everything” says the old adage, and it really is true – except … Read More

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