Sponsored Links using Google AdWords

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A sponsored link or commercial link is a form of hyperlink, ideal to launch a product or highlight promotions or seasonal products, trade links, ensure presence of the brands and/or products on the largest shopping avenue in the world: search … Read More

Key social marketing concepts and principles – Exchange

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The concept of exchange as well as that of value creation is a central concept in social marketing. Exchange is based on observations that we tend to change our behaviour when we perceive that it is in our interest to … Read More

What does your content marketing strategy entail?

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As you can probably imagine, the most important part of a content marketing strategy is its content, as this is crucial for attracting new visits to your website. The content must fulfil a series of characteristics: Each one of these … Read More

Inbound marketing

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The inbound marketing is a marketing strategy to bring the client to you rather than go get him as in outbound marketing from traditional marketing techniques. Thus, we must attract the attention of prospective customers by producing quality content on … Read More

Key social marketing concepts and principles – Insight

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The social marketing ‘customer/citizen triangle’ [15] is a visual way to highlight the key features of social marketing. Six key concepts are emphasised: Insight, Exchange, Competition, Audience Segmentation, Behaviour and Method Mix. The citizen/customer/patient is in the centre of the … Read More

How does content marketing work

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If you are to ensure that content marketing works effectively in order to advertise your website and attract clients, you must work through a series of steps as outlined below: The following table explains these steps in further detail: The … Read More

Growth hacking

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Growth hacking is an e-marketing technique to accelerate the development of start-ups. Concept imported from the United States, it allows startups to optimize their product and their ability to grow through innovative and original marketing techniques. It is performed by … Read More

What is social marketing?

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Social marketing is a set of evidence and experience-based concepts and principles drawn from the field of marketing that provide a systematic approach to influence behaviours that benefit individuals and communities for the greater social good (see Figure 1). Like … Read More

Google SEO Guide: Make your site easier to navigate – Best Practices: site map and 404 page

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Put an HTML site map page on your site, and use an XML Sitemap file A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your … Read More

What is content marketing?

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Content marketing is a technique which is oriented towards the creation of web content that is available in various formats and on different platforms. The content is devised with the specific objective of benefitting users and, in turn, ultimately attracting … Read More

Google SEO: Best practices in designing the navigation of an web site

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Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into … Read More

Google SEO: Make your site easier to navigate

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The directory structure for our small website on baseball cards. Navigation is very important for search engines The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand … Read More

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