Portfolio

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Portfolio of web sites designed, installed, developed, promoted and maintained by me as web designer, web developer, marketer, content writing and webmaster.

The four major types of marketing decision

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(2006. The Apple Store, 5th Avenue, New York. A strategy of enchantment.) The revolutions of marketing since 1960 The paradigm of marketing most commonly used today dates from around the late fifties. It was designed to provide a framework for … Read More

Different distribution channels for marketing

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In general, any business or individual wanting to create an online store (e-commerce ) may usefully call a service provider specializing in e -commerce to study the market, its competition and thus its position on the web. Combined sales for … Read More

Web analytics technologies

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Site-centric analysis Site-centric analyse is a measure based on the website. Two technological approaches are being used today: logfile analysis page tagging Logfile analysis A log is a text file containing all the events on a web server with requests … Read More

Web analytics

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The audience of a website (also known as Web analytics) quantifies the attendance of a site based on indicators such as number of unique visitors, page views, visits, average visit length etc. It combines measurement, collection, analysis and presentation of … Read More

Social Media Optimization

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Social Media Optimization, or SMO, is a set of methods to attract visitors to web site content through the promotion thereof via social media. SMO includes actions to promote the dissemination of content by Internet users manual action. There is … Read More

Marketing 2.0

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The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More

Affiliate marketing

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The Internet affiliate marketing is an online shopping technique to distribute products and/or services on affiliate websites. Membership is a partnership between a publisher site and a commercial site trying to increase online sales or pick up a number of … Read More

Current technology and SEO

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Meta tags can have several roles: include the title of the page and provide a summary of its contents, inform robots on details of the site, such as language, document type, coding character used, the author of the page, etc. … Read More

White hat and Black hat techniques in SEO. Selection of keywords

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White hat and Black hat techniques SEO is handled in different ways, including qualified “white hat” and “black hat”. The base of white hat SEO is to create quality content that will be relevant to the user. The base of … Read More

Search Engine Optimization‎ (SEO)

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Search engine optimization (SEO) is a set of techniques to promote understanding of the topic and content of one or all pages of a website by search engines. These techniques are therefore designed to provide maximum information about the content … Read More

Marketing mix

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Operational marketing is the implementation on the ground of policy decisions taken at the level of strategic marketing (although, in practice, decisions are not always made at this level). It is a short-term policy, which must be constantly adapted to … Read More

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