Marketing strategy

|

The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of … Read More

Marketing approach – Understanding the consumer

|

The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit the demand side, better listening and greater satisfaction of the final consumer or intermediate consumer. the supply side, better control of the … Read More

Marketing

|

Marketing is the commercialization set, by organizations, commercial or otherwise, under their brand names, products and services with a product name or brand name. That is, with innovation, one of two key business functions (Peter Drucker). The marketing management of … Read More

Search Engine Optimisation (SEO)

|

Search Engine Optimization (SEO) denotes measures that serve to that Web pages in the organic search engine ranking in the unpaid search results (natural listings) to appear in higher places. Search engine optimization is a branch of search engine marketing. … Read More

Television versus Internet in advertising

|

Similarities: mass media TV and Internet gain audience by the speed of information transmission TV and the Internet survive by selling advertising between different varieties of provided information TV and the Internet provide the consumers show, besides information, so they … Read More

The marketing myths

|

As everywhere else, in Internet marketing there are also myths, in which you do not have to believe. Reports of Internet commerce are controversial and sometimes confusing. Myths abound. Many business people were disappointed after they invested time, money and … Read More

Increasing sales through catalogs

|

For a catalogof quality by which to increase sales and profits, you need to follow some basic guidelines: general image of the catalogto be consistent with the products sold and the target group which will address pictures and drawings to … Read More

Using the business card as a marketing tool

|

Always have business cards on you   Give business cards in public places (libraries, banks, shops, etc.)   Display business cards in places that allow it (some stores have special places for display, at universities, in libraries, etc..)   Provide … Read More

Ten secrets for marketing brochures and flyers

|

You can find below some comments on the design of leaflets, especially those designed for direct mail. But these comments apply equally well the usual leaflets. “Appearance is everything” says the old adage, and it really is true – except … Read More

Increase the exposure

|

Many companies promote the URL of their websites into special sections of daily newspapers, publications of business and commercial environments, etc. There are a very large category of such advertisers, from small consultants to large car manufacturers companies. Even TV … Read More

Direct marketing techniques in advertising announcements

|

To define what constitutes a good advertisement, we start with what is not a good advertisement: It is not created for the sake of being creative. It is not designed to be pleasedof the copywriter, artistic directors, presidents of agencies … Read More

Copywriting

|

Messages will represent the business – so you can convince customers by providing useful information on the advertised products. The more details you enter in the text, about the nature of the product, the better. It is easier to conceive … Read More

1 2 3 4 5 6 7 18