Search Engine Marketing
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  Search engine marketing (SEM) is a branch of online marketing and includes any promotional measures to attract visitors to a website via web search engines. Search engine marketing is divided into search engine advertising (SEA) and Search Engine Optimization … Read More

Google bombing
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A Google bomb or Google washer is a certain attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous intentions. Due to the way that Google’s PageRank algorithm works, a … Read More

Google SEO: Make use of the “description” meta tag
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Summaries can be defined for each page A page’s description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page’s title may be a few words or a phrase, a … Read More

Google SEO Best Practices
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Accurately describe the page’s content Choose a title that effectively communicates the topic of the page’s content. Avoid: choosing a title that has no relation to the content on the page using default or vague titles like “Untitled” or “New … Read More

SEO: Page titles
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Indicate page titles by using title tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, … Read More

Google consultants
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A Google consultant is a person or company specializing in search engine optimization (SEO) for the Google search. Because Google is the most widely used internet search engine the commercial importance of achieving a good page rank on Google has … Read More

Search engine optimization
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Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of clients” sites. … Read More

Paid inclusion
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Paid inclusion is a service offered by search engine as a search engine marketing product, where the advertiser is charged fees for inclusion of websites in the search index. Paid inclusion products are provided by most search engine companies. The … Read More

Pay For Performance (P4P)
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P4P is an abbreviation of the term “Pay For Performance”. The concept was invented at Overture and later adopted by their competitors, most famously Google’s AdWords. Under the model advertisers bid on the rights to present a search result for … Read More

Organic search
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An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click advertisement listings displayed among the search results. The field of search engine … Read More

Search engine results page (SERP)
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A search engine results page, or SERP is the listing of web pages returned by a search engine in response to a keyword query. The results normal include a list of web pages with titles, a link to the page, … Read More

Site maps
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A site map A site map (or sitemap) is a web page that lists the pages on a web site site, typically organized in hierarchical fashion. This helps visitors, and search engine robots, to find pages on the site. An … Read More

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