Relevance
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In computer science, and particularly in search engines, relevance is a numerical score assigned to a search result, representing how well the result meets the information need of the user that issued the search query. In many cases, a result’s … Read More

High quality web sites typically rank well
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A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and … Read More

Black hat methods in SEO
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Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

White hat methods
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So-called “white hat” methods of SEO involve following the search engines’ guidelines as to what is and what isn’t acceptable. Their advice generally is to create content for the user, not the search engines; to make that content easily accessible … Read More

Getting into search engines’ listings
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New sites do not need to be “submitted” to search engines to be listed. A simple link from an established site will get the search engines to visit the new site and spider its contents. It is rarely more than … Read More

The relationship between SEO and the search engines
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Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of … Read More

Organic search engines
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Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More

Early search engines
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SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and … Read More

Google Insights For Search, for advertisers and marketers
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Google launched a new product very useful for advertisers and marketers. It include a world heat map for the search volume and regional interest, the evolution for a specific search term and the top related and rising searches. With Google … Read More

Google Ranking explained
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Google PageRank is based primarely on the “votes” submitted by other web sites under the form of the links. It uses a complex algorithm to assign values, in order to measure the relative importance for every hyperlinked element. An interesting … Read More

Quality Score for keywords will depend on landing page load
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A new step for a better Google AdWords: the timing of landing page load time will be included as a factor in Quality Score. Inside AdWords blog posted an article about an additional factor incorporated into Quality Score, the time … Read More

Best paid keywords
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A very interesting list of the highest paid keywords for the Google AdSense and other affiliate programs for publicists. Unfortunately, I cannot use it. Simple, because I do not fully trust it. From far, the best paid keywords seems to … Read More

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