Google SEO Guide: Make your site easier to navigate – Best Practices: site map and 404 page
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Put an HTML site map page on your site, and use an XML Sitemap file A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your … Read More

Google SEO: Best practices in designing the navigation of an web site
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Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into … Read More

Google SEO: Make your site easier to navigate
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The directory structure for our small website on baseball cards. Navigation is very important for search engines The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand … Read More

Google SEO: Importance of the structure of URLs
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Simple-to-understand URLs will convey content information easily Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by … Read More

Google SEO: Make use of the “description” meta tag
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Summaries can be defined for each page A page’s description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page’s title may be a few words or a phrase, a … Read More

Google SEO Best Practices
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Accurately describe the page’s content Choose a title that effectively communicates the topic of the page’s content. Avoid: choosing a title that has no relation to the content on the page using default or vague titles like “Untitled” or “New … Read More

SEO: Page titles
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Indicate page titles by using title tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, … Read More