Google SEO Best Practices

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Accurately describe the page’s content Choose a title that effectively communicates the topic of the page’s content. Avoid: choosing a title that has no relation to the content on the page using default or vague titles like “Untitled” or “New … Read More

SEO: Page titles

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Indicate page titles by using title tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, … Read More

Search engine optimization

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Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of clients” sites. … Read More

Paid inclusion

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Paid inclusion is a service offered by search engine as a search engine marketing product, where the advertiser is charged fees for inclusion of websites in the search index. Paid inclusion products are provided by most search engine companies. The … Read More

Pay For Performance (P4P)

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P4P is an abbreviation of the term “Pay For Performance”. The concept was invented at Overture and later adopted by their competitors, most famously Google’s AdWords. Under the model advertisers bid on the rights to present a search result for … Read More

Organic search

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An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click advertisement listings displayed among the search results. The field of search engine … Read More

Search engine results page (SERP)

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A search engine results page, or SERP is the listing of web pages returned by a search engine in response to a keyword query. The results normal include a list of web pages with titles, a link to the page, … Read More

Site maps

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A site map A site map (or sitemap) is a web page that lists the pages on a web site site, typically organized in hierarchical fashion. This helps visitors, and search engine robots, to find pages on the site. An … Read More

Anchor text

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Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant … Read More

Link popularity

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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality … Read More

Web rings

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A web ring is group of related web pages linked to each other in a sequence that forms a ring. When someone searching the web stumbles across one of the web ring’s pages, they can click through to other sites … Read More

Link farm

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On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and … Read More

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