Client clubs in loyalty marketing

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A client club is a more or less selective club combining the “best” customers (or even sometimes potential clients) of a company to dedicate to them specific offers or event. This is a retention (loyalty) tool. Indeed, the client club … Read More

Difference between a Telecottage and a Telecentre in teleworking

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There’s no “official” mechanism for agreeing what is the meaning of telework terms and these two in particular are often used as if they are interchangeable but there is some merit in applying them differently. Here’s how they are used: … Read More

Economics of Gambling in Spain

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Spain’s gaming industries are substantial, with the exception of betting, which is not supported by a domestic horseracing industry and an absence of legal structure conducive to a sports betting sector. Bingo, gaming machines, casinos, and lottery are all well … Read More

Circular economy in European Union

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The circular economy is a generic term designating an economic concept which is part of sustainable development and particularly inspired notions of green economy, economy of use or functionality of the economy , economic performance and industrial ecology (which means … Read More

Economics of Gambling in Slovenia

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Slovenia’s Office for Gaming Supervision is responsible for the supervision of standard and non-standard gaming activities included in the Gaming Act and in other legislation. According to Loterija Slovenia, there is approximately 53 Euro per capita spent per year on … Read More

Information, certification and data gathering in translation

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“Signalling” and “asymmetric information” The various signals of status will be modelled here in terms of sociology, information economics, education economics, and labour economics. “Asymmetric information” describes the situation in which one party (the principal) has more or better information … Read More

Macroeconomics

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Macroeconomics is a field of economic sciences. Unlike microeconomics, macroeconomics working with aggregates, investigates the behavior of the economy in general, such as total income or workforce employment, inflation or cyclical fluctuations. Macroeconomics trying to find explanations for these oscillations … Read More

Telework Research

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Telework is a popular research topic in many academic disciplines as well as commercially. Anyone connected with telework receives a continuing flow of questionnaires and other requests for help. Here are some simple “do”‘s and “don’t”‘s for the intending researcher. … Read More

Economics of Gambling in Slovakia

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The Slovak gambling market has a rather large number of players. It is divided among approximately 180 operators who supply gambling services in their respective sectors. Tipos (the national lottery company) has a monopoly in so-called “state lotteries”. According to … Read More

Applying social marketing principles

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Programme managers and practitioners using this guide will gain a better understanding of how social marketing can help them develop and implement behaviour change interventions. For those already familiar with social marketing concepts and approaches, this guide will serve as … Read More

Local indexing

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Local indexing is a web optimization technique which appeared towards the end of 2009. This technique is to create a business listing on the map section of search engines or take advantage of one-box Maps. Advantages Local indexing offers many … Read More

When should social marketing be used?

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Ethical guidelines Social marketing, like other forms of public health interventions, is also guided by ethical considerations. Whenever a decision is made that will directly influence the behaviour of people, even if adopting that behaviour is likely to protect them … Read More

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