Economics of Gambling in Portugal

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In Portugal, the government gives concessions to private companies for gaming operations. Lotteries are operated by Santa Casa da Misericordia de Lisboa. Casinos are operated by various private companies and bingos outside casinos are run by private companies or notfor- … Read More

Web indexing

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Web indexing is the work of reference, that is to say mention something or refer to search engines. Indexing is used in two very specific contexts: In big distribution in the management of product catalogs: products are referenced in displays. … Read More

Drama of a city in Romania – The Romanian government no longer pays his employees

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While heavy water plant employees protest in front of the RAAN headquarters despairing that they have not received wages for months for their work, and asks themselves worried how their children will warm during the winter approaching, while other large … Read More

Method mix in social marketing – The 4 Ps

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Key concept 6: Method mix A social marketing programme will normally consist of a mix of interventions, some appealing to logic and others focused on emotions and mindless choosing. To select the optimal mix of interventions it is important to … Read More

The Benefits of Telework (Telecommuting)

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Teleworking offers significant benefits to employers, employees, self employed individuals and entrepreneurs, and in developing the local economy. It also presents opportunities to secure wider social benefits – for example by reducing the environmental impact of car travel. Benefits for … Read More

BINGO TAX RATES IN EU

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Ranked from highest to lowest, with comparative-equivalent indications of national tax rates Rank Member State Rate of taxation as a percentage of gross revenue 1. Denmark Reserved to public sector and/or public interest objectives 1. Germany Reserved to public sector … Read More

Search Engine Advertising

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Paid search, or Search Engine Advertising (SEA), is a close discipline of SEO and Search Engine Marketing (SEM), with which is usually associated. It consists of the placement of paid answers (based on auction or fixed cost) in the search … Read More

Key social marketing concepts and principles – Competition, Behaviour, Audience segmentation

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Key concept 3: Competition Competitive factors are those that get in the way of positive behaviours; e.g. like not using condoms for HIV prevention because they are perceived as ‘unmanly’, thought to reduce pleasure and/or not affordable or easily available. … Read More

Economics of Gambling in Poland

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The Ministry of Finance regulates the Polish betting and gaming industry under the Gambling Act of 1992. Since the collapse of the communist regime and the implementation of the 1992 Act, the gaming industry in Poland has grown rapidly. The … Read More

Types of contents in a content marketing strategy

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Photographs Quality images are a great way of providing users with something of value while at the same time showing what your business has to offer. You can provide your website with a photo gallery which is constantly updated with … Read More

Sponsored Links using Google AdWords

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A sponsored link or commercial link is a form of hyperlink, ideal to launch a product or highlight promotions or seasonal products, trade links, ensure presence of the brands and/or products on the largest shopping avenue in the world: search … Read More

Key social marketing concepts and principles – Exchange

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The concept of exchange as well as that of value creation is a central concept in social marketing. Exchange is based on observations that we tend to change our behaviour when we perceive that it is in our interest to … Read More

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