Indifference curve and marginal rate of substitution in consumer theory
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An indifference curve connects combinations of two goods and services whose consumption provides the same level of satisfaction. The indifference curves have three properties: the slope of the indifference curves is negative, the indifference curves do not intersect, and the … Read More

Study of commerce in economies of agglomeration
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For commercial businesses and their customers, the spatial agglomeration of industry and non-industry companies adopting the same rule means an increase in the attractiveness of the site. This is particularly evident for an one-stop shopping in retail. Since the agglomeration … Read More

Consumers
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In the common sense, the consumer is a broad term. It generally means all acts done by a private person about a good or service from its purchase to its ultimate use. And in order to best meet its needs … Read More

Current problems and future challenges for EU consumers
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Despite the high level of consumer protection already achieved in the EU, the situation on the ground for EU consumers can still be improved. A number of new challenges have emerged, in particular as a result of new developments in … Read More

Bo Derek
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Whoever said money can’t buy happiness simply didn’t know where to go shopping. ~ Bo Derek

Thoughtful purchase
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A thoughtful purchase is a purchase for which the act is preceded by a period of reflection on the part of the individual, during which he retrieves information and sorting and select products. This choice is called rational because is … Read More

Ordinal utility and preferences in the consumer theory
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Ordinal utility If the consumption of a quantity qA of a good A gives satisfaction 100 and a quantity qB of a good gives a satisfaction of 10, qA is equivalent to 10 times qB. The above example illustrates the … Read More

Economies of agglomeration
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Agglomeration effects in the regional economy have advantages and disadvantages. In the business administration, agglomeration refers to the accumulation of various companies, typically at a location (so-called location agglomeration). These agglomeration leads to agglomeration effects. Economies of agglomeration applies in … Read More

Unfair terms in European Union
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In European Union, abusive clauses are clauses in consumer contracts that are considered void, unwritten as non-balanced for the consumer. Since Directive 93/13 of the Council of 5 April 1993, this type of clause is framed at European level. These … Read More

Building on strong EU consumer protection rules
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Over the past 50 years, the European Union has put in place a robust set of policies and rules to provide a high level of protection for EU consumers and to enable them to benefit from the social and economic … Read More

Impulse purchase
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Impulse purchase or impulse buying is an unplanned purchase decision of a product or service before payment. A person subject to this kind of purchase is called “impulsive buyer.” Research shows that feelings play a decisive role in the purchase, … Read More

Payments
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Payment methods allow to use the money holded in deposit account or in cash to pay the expenses and debts. Interbank systems allow the exchange and possibly compensation payments means between credit institutions and payment institutions. Means of payment are … Read More

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