Web 2.0 & Comp
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Version numbers After the appearance of the term “Web 2.0”, a nomenclature appeared to describe the present, the past and the future of the Web. The uses presented here are not necessarily the only ones. In addition, for certain numbers … Read More

Criticism for Web 2.0
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Technological content Unlike terms like HTML 4.01, indicating a specific technology, or Internet2 (with which it should not be confused and designating a consortium), Web 2.0 has no precise definition by consensus. The changes he designates do the result from … Read More

News aggregators
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In computing, a number of aggregator software braid several syndication threads together. It alerts the updating of a website or published news (by notification sound, visual, etc.). Also, it imports the new content in question and does it for a … Read More

Economics of crowdsourcing
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Volunteering, volunteerism and altruism … or economic benefit? In some cases, the “crowd” willing to participate generously offers a priori powers, their data. Participants may feel somehow reimbursed for their work with results that will benefit everyone, or estimate that … Read More

Crowdsourcing
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Crowdsourcing, or participatory production, one of the emerging areas of knowledge management, is the use of creativity, intelligence and know-how of a large number of people, outsourcing, to perform certain tasks traditionally performed by an employee or contractor. This is … Read More

Marketing 2.0
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The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More

Mashup (web application hybrid)
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A composite application (mashup, or mash-up) is an application that combines content or services from multiple applications more or less heterogeneous. We talk about mashup through a superposition of two images from different sources, superposition of different visual and audio … Read More

1% rule in Internet culture
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(Graphic showing the proportion of lurkers, contributors and creators.) In cyberspace, the assumption of 1%, also called rule or law of 1%, or 90-9-1 principle, reflects the fact that participation and earnings are highly uneven in an online community. Thus, … Read More

Impact and management of online reputation
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For individuals Today managing online reputation is likely to apply to all types of entities: little-known citizens, celebrities in their media exposure or their political commitment, but also companies and brands. The discovery of e-reputation appeared with the phenomenon of … Read More

Marketing of online reputation
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The issue of trust can arise when it comes to completing a transaction online, with a particular (selling a used object, apartment rental) or a business (e-commerce). According to some sociologists, digital trust depends primarily on the level of sociability … Read More

Reputation management
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The online reputation, sometimes called web reputation, or digital reputation, is the reputation, the common opinion (information, advice, discussions, comments, rumors …) of a web entity (brand, person, legal (business) or physical (individual), real (represented by a name or pseudonym) … Read More

User-generated content
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The user-generated content refers to a set of media whose content is primarily product directly influenced by end users. It is opposed to the traditional content, sold or distributed by traditional media companies. The term became popular during 2005 in … Read More

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