On 26th and 27th of November 2004, Multimedia SRL Drobeta Turnu Severin participated in Munich, Germany at the lunching of the DriveSafe project.
DriveSafe project is one of the biggest research projects financed by the European Commission, regarding the funds allocated and also the number of companies that participate, their market value, and the objectives that are trying to be achieved.
The active participants of the DriveSafe project are: Airbus, Siemens VDO Automotive SAS, Institut National de Recherche en Informatique et en Automatique, Eurisco International and One Too SA (French), Kaiser-Threde GmbH, Plan_B Media GmbH and Gesellschaft fur Ledien und Kommunikationsforschung GmbH (Germany), Area 17 AB and Incordia AB (Sweden) and Multimedia SRL (Romania).
The starting point of the project is an eye tracking device, that is built and which license is owned by the German company Kaiser-Threde, used in present by N.A.S.A. for the study of the cosmonauts’ behavior in cosmic space.
The researches on this device refer to improving its performance, expanding its area of usability, so it can be used for testing the pilots’ behavior, the hypo-vigilance of the car drivers, and also to adapt the airships and cars to the results obtained through the analyze of the specific tests, and also to the usability of the web sites and Internet advertising and optimizing the web pages depending on the obtained results.
After 2 years research period, the experience and device are going to be exploited at an industrial level by a consortium formed by the partners in the DriveSafe project.
About Multimedia SRL:
Multimedia SRL is a small firm, with activity in business services (Internet marketing and advertising, web design, translations, multimedia and specific consultancy). Its clients are almost exclusively foreign companies, especially from USA. It owns, administrates and exploits one of the most complex specific networks made of over 400 sites, 100 mailing lists and newsletters, 100 webrings, 5 electronic publications, tens of forums, etc.