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Small Business Management for Online Business

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3D-Small_BusinessWeb Development, Internet Marketing, Social Networks

A guide for home business and small business companies to develop online strategies for online presence, using the advantages of Web 2.0, web development, online promotion and social media.

Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms). Crowdsourcing, or participatory production, one of the emerging areas of knowledge management, is the use of creativity, intelligence and know-how of a large number of people, outsourcing, to perform certain tasks traditionally performed by an employee or contractor.

Web development can take different forms: from a simple static page to dynamic pages with a connection to a database. Agile methods are groups of practices for the development of projects in IT (software design) that can be applied to various types of projects. They involve the maximum the applicant (client) and allow greater responsiveness to requests. They aim to real customer satisfaction a priority under a development agreement. A succesful web development is primarily based on iterative refinement of needs implemented in functionality in progress and even already completed.

The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. E-marketing, or Internet marketing, is used to manage a web presence and a report to the user and to the communities it represents. The challenge here is to disseminate a consistent image of brand and company regardless of the communication media. Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age.

A social network is a set of brands, such as individuals or organizations, interconnected by links created during social interactions. It is represented by a structure or a dynamic form of a social group. The analysis of social networks is based on network theory, the use of graphs, and sociological analysis. Pnline social networking services are used to build a social network by connecting friends, associates, and generally individuals together using a variety of tools in order to facilitate, for example, management of professional careers, distribution and artistic visibility, or private meetings.

Social commerce is a subset of e-commerce. It involves social media, and other digital media that support social interaction and user contributions, to assist in buying and selling products and services online. Simply put, social commerce is the use of social networks for e-commerce transactions.

CONTENTS:

Web 2.0
– Web 2.0 technologies
– Rich Internet Application
– – RSS
– – Labelling
– – Social tagging, folksonomy
– – Web protocols
– Economic issues
– 1% rule in Internet culture
– – Gini coefficient
– – Result
– Reputation management
– – Key drivers of online reputation
– – – Consumers
– – – Institutional sites
– – – The major media sites
– – – Forums
– – – Blogs
– – – Social networks
– – – News aggregators
– – – Free comments on social networking sites
– – – Internally
– – – Partners
– – – Video or photo platforms
– – – Wikis
– – Marketing of online reputation
– – – e-Marketing
– – – Professions for online reputation
– – – Insurance of online reputation
– – – Marketing and communication strategies
– – Impact and management of online reputation
– – – For individuals
– – – Insurance advertising
– – – For professionals
– – – Prevention
– – – Actions
– – – Tools
– – – The risk
– User-generated content
– Crowdsourcing
– – Ethical, limitations, and controversies
– – Economics of crowdsourcing
– – – Volunteering, volunteerism and altruism… or economic benefit?
– – – Economic recovery, with bonuses, gifts, prizes or micropayments
– – Framework, issues and context
Web development
– Basics of web page – Markup languages
– – HTML or XHTML
– – Limitations of HTML
– – Portability
– – Implementation
– – XML (eXtended Markup Language)
– Inserting objects
– – Images
– Multimedia
– Flash animation
– Java applet
– ActiveX
– Client-side web programming
– – Principle
– – Use
– – Scripting languages
– – Advantages and disadvantages
– Server-side web programming
– – Principle
– Different technologies
– – Microsoft technologies
– – PHP
– – Java technologies
– – ColdFusion
– Ajax programming
– – Principle
– Agile web development
– – Iterative, incremental and adaptive
– – Values
– – Principles
– – – Operational structure and practices of agile development
– – Main criticisms
– Web developer
– Web development software
– – Adobe Flash Player
– – – Alternative players
– Web services
– – Web Services of type Representational state transfer (REST)
– – WS Web Services
– – – Security and WSDL
– – – Benefits
– – – Disadvantages
– – – Scenarios
– – – Platforms
– Mashup (web application hybrid)
– – Types of composite applications
– – Applications in the field of telecommunications
– – The most common examples
– – Advantages and disadvantages of mashup
– Web design
– – Web design process
– – Business web design
– Hypertext Markup Language (HTML)
– – The future of HTML: no version number?
– – Description of HTML
– – – HTML syntax
– – – Structure of HTML documents
– – – HTML elements
– – – HTML attributes
– – HTML interoperability
– Web syndication
– Web sites
– – Organization of a web project
– – Content Management Systems
– – Structure of pages
– – Static and dynamic sites
– – – Static sites
– – – Dynamic sites
– HTML editors
– – WYSIWYG editors
– – Text editors
– – WYSIWYG editors with access to text mode
– Adobe Dreamweaver
– Bluefish editor
– Adobe Integrated Runtime (Adobe AIR)
– BBCode
– – Tags
– – Decline
– – Advantage
– CakePHP
– – Features
– Web site building
– – Stages of creation
– – Constituents of pages
– WordPress
– – WordPress.com
– – WordPress features
– – – WordPress themes
– Joomla
– – Joomla history
– – Joomla package and extensions
– Drupal
– – Drupal principles
– Web hosting
– – Activity
– – IP and DNS
– – Categories of web hosting
– – Application hosting
– – Health data hosting
– e-Commerce
– – e-Commerce and marketing
– – – Combined sales
– – – Multichannel sales
– – – e-Commerce and e-Business
– Web analytics
– – Key indicators
– – Web analytics technologies
– – – Site-centric analysis
– – – User-centric analysis
– – – “Hybrid” mixed methods
– – – Other methods
– – Definitions and vocabulary
– Three-click rule
– – Arguments in favor of the three-click rule
– – Criticism of the three-click rule
Marketing
– The revolutions of marketing since 1960
– The four major types of marketing decision
– Marketing issues
– – Marketing issues for the company
– – Marketing issues for consumers
– The branches of marketing
– – Depending on the concerned targeted customers
– – Depending on the tasks performed
– – Depending on the purpose, the chosen vision
– Marketing approach
– – Understanding the consumer
– Marketing strategy
– Marketing mix
– – Product (Product mix)
– – Price
– – Distribution (Place mix)
– – Communication (Promotion mix)
– Advertising
– – Advertising chain
– – – Advertisers
– – Major players in advertising
– – Media and advertising approaches
– – – Media advertising
– – – Non-media advertising
– – Economics of advertising
– – – Economic weight
– – – Impact
– – – Efficiency
– – Advertising campaigns
– – – Creative working plan
– – – Argumentation message
– – – Media plan
– Internet advertising
– – Pricing models
– Web banners
– – IAB Standard Banners
– – – Banners
– – – Buttons
– – – Leaderboards
– – – Bilboards
– – – Square
– – – Skyscraper
– – – Pop-ups
– Native advertising
– – The main principles of native advertising
– – Opportunities and threats
– – Huge growth expectation
– – Advantages
Online marketing
– Websites
– Banner advertising
– Video advertising
– Search engine marketing
– e-Mail marketing
– Affiliate marketing
– Social media marketing
– Search Engine Marketing
– – SEM objective
– – Criticism
– – Paid inclusion
– Search engine optimization
– – Organic search results
– – Link analysis
– – White hat and Black hat techniques
– – The selection of keywords
– – Current technology and SEO
– – Fight against spamdexing
– – SEO blogosphere
– – How to SEO
– – – On-page optimization
– – – Off-page optimization
– – Academic Search Engine Optimization
– – Ethical rules
– – Link pyramid
– – Technical limits
– Affiliate marketing
– Google AdSense
– – AdSense for Search
– – Origin of ads
– – Contextual ads
– – Limitations
– – Google Ad Manager
– Google AdWords
– – Operation
– – Ads and Gmail
– – How to block AdWords ads
– – How to be aware of AdWords ads
– Marketing 2.0
– – Exploitation of Web 2.0 tools
– – Development of a new marketing
Online communities
– Participation
– Online identity
– The profiles of the users
– – Undecideds
– – Chameleons
– Social networks
– – Social networks and social sciences
– – – We can’t have more than 150 friends
– – – Degrees of separation
– – Major types of social networks
– – From Web to Web 2.0
– Enterprise social networking
– – Protection and confidentiality of data
– – Tools
– Social networking services
– – Applications
– – Economic model
– – – Trade of data
– – – Sale of advertising space
– – – Transfer of assets
– – Areas of applications
– – – Internal versus external networks
– – – Online professional networking services
– – – Online services of former students
– – – Political and governmental institutions
– – – Associations and NGOs
– – – Invitational networks
– Social commerce
– – Evolution of social commerce
– – Facebook Commerce (f-Commerce)
– – Twitter Commerce (t-Commerce)
– – Comparing products and prices
– – The “6 C’s” of social commerce
– Facebook
– – Evolution of Facebook apps
– – Criticism and controversy
– Google+
– – Application
– – Reactions
– – Characteristics
– LinkedIn
– – Competitive environment
– – LinkedIn strategy for Europe
– – Characteristics
– – Features
– – – LinkedIn Answers
– – – Groups
– – – Advanced features
– – – Other services
– Twitter
– – Features
– – – Tweet and retweet
– – – Subscriptions
– – – Timeline
– – – Mentions
– – – Hashtags
– – – Trending topic
– – – Lists
– – – Cashtags
– – – Verified accounts
– – – Direct messages
– – – Other uses
– Social Media Optimization
– – Optimization techniques
– – Optimization strategies
– – – Blogging strategy
– – The origins
– – Spam
– – Advantage
– – Risks
References
About the author
– Nicolae Sfetcu
– – By the same author
– – Contact
Publishing House
– MultiMedia Publishing

MultiMedia Publishing House Edition: https://www.setthings.com/en/e-books/small-business-management-online-business/
– e-Book: EPUB (ISBN 978-606-033-059-2), Kindle (ISBN 978-606-033-061-5), PDF (ISBN 978-606-033-060-8)
Publication Date: October 19, 2014

PREVIEW: https://www.setthings.com/wp-content/uploads/2014/10/Small_Business-Preview.pdf

Amazon (Print, Kindle) https://www.amazon.com/dp/1507685726/  https://www.amazon.com/dp/1505378494/ (Illustrated)
Smashwords (EPUB):
https://www.smashwords.com/books/view/486130
Google (EPUB, PDF):
https://books.google.ro/books?id=x0BVCAAAQBAJ
eMag:

Facebook: https://www.facebook.com/SmallBusinessOnlineBusiness/

Small_Business

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1 review for Small Business Management for Online Business

  1. Andrew Balbinus

    ok, i will take into account your advice, let’s see if it’s working

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