Trade of data
Sale of advertising space
In early 2008, in the business of domain names and websites, a social network was valued around $ 20 to $ 150 per unique visitor. In early 2008, Facebook was valued at around 15 billion dollars with 100 million visitors, or $ 150 per user.
For smaller networks, AOL bought Bebo.com, 40 million users, for $850 million. Google, Microsoft, Yahoo!, for larger, engage in a race of shopping social networking sites. Google has a social network called Orkut which was launched in 2004 At the same time, social networking is beginning to be seen as a component of Internet strategies: in March 2005, Yahoo! launched Yahoo! 360 ° and in July 2006, News Corporation bought MySpace.
Transfer of assets
A new trend for thematic social networks is to bet on the value of the site to focus on resale to generate income; advertising being only a temporary palliative, while waiting to sell the social network.