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Enterprise social networking

abstract-21613

A corporate social network is a group of individuals consisting of physical and legal persons together in a social network.

Members of a corporate social network are grouped into community for business purposes and are bound by application platform bringing together the employees of a company, its customers, its shareholders or partners.

Beyond the community, a corporate social network is based on the following concepts:

  • card index or enriched profile: development expertise of employees and its interests;

  • wall activity monitoring: provides a consolidated view of the activity of its ecosystem (colleagues, communities exchange around a theme, etc.)

A corporate social network is equivalent to a “mainstream” social network. Members of a corporate social network are generally based on the flood inventorying address books, sharing on projects, sharing documents between individuals. To illustrate these extended enterprises, see Red Bull or The Walt Disney Company.

Protection and confidentiality of data

A corporate social network is secure and guarantees the protection and confidentiality of business data and business services using the network. Security is based on the authentication and verification of network members, and encrypted communications end-to-end network (certificates issued by a competent authority and encrypted using https protocol communication transmissions) or between a company and its customers.

As for European countries, G29 (Group of the European CNIL) has clarified the rules for social networks, including in particular the enterprise social network, in a statement dated June 12, 2009 The European CNIL involve the following requests:

  • define default settings limiting the dissemination of users;

  • put in place measures to protect minors;

  • delete accounts that have been inactive for a long time;

  • enable individuals, even if they are not members of social networks, having the right to delete information about themselves;

  • offering Internet users a pseudonym instead of their real identity;

  • establish an accessible tool for members and non-members on the homepage of social networking, for filing complaints regarding privacy.

By 2014, Gartner and IBM says that social networking services have replaced email as the primary medium of interpersonal communication for at least 20% of corporate users.

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