Signs of an unsuccessful site are clearly identified. Briefly, here are some characteristics of a doomed page: a page with a reasonable design (somewhere around the average), but the administrators have not tried to index the website at any major search engine or directory, or on no popular page with high traffic, so no one can visit it being unknown, hidden. They are the so-called “invisible websites.”
Another category is the “dead site“. It is a site remained unvisited for quite a while, which was not brought up to date regularly. On a site such thing never happens, no changes or additions.
Not far from such a site is a site where visitor sends an e-mail, hoping for a contact, an information, a help, but receives no response (“stray site“). It is obvious that such a move will lead visitors may not return soon.
Another danger is the use of huge graphs (complete pages whose textual content is displayed graphically, for example) that take too long to load (“tree sites“). Also there are “ad-hoc sites” that use inadequate equipment with a very slow connection, it will be quickly ignored by visitors looking for more rapid and convenience information.
A good solution to avoid such problems is, a link to a reasonable speed. What is considered reasonable vary from one site to another, and especially from one country to another.
Also, the reduction of (as much as possible) the size of the image. This involves a change of ratio between the image text size (if the image has also a textual content) and the physical size of the image, to prevent loss of readability. In the same vein, there are useful tools like gif tool – programs that allow “blending” (interlacing) GIF images. Thus, these images loads faster, since a weaker resolution for the visitor – although unable to see immediately all the details – to quickly make a general idea about the content of the image, and so may decide whether or not to continue charging the entire image.
Finally, another type of pages that “does not work on sale” are those that are maintained by a small team, with inadequate material resources, the group is not integrated into the environment and culture of the company, and therefore fails to transmit the same perception, image or message. This mini-team fails to work in cooperation with other marketing services of the company, does not follow the same directions, and the advertisement has suffered.
Design and management of a successful website is therefore not a trivial task. It is rather an activity to be coordinated, which can become expensive both in time and money. However results may far outweigh the investment. Particular attention should be given to how to combine the content information with graphics, without leaving the one hand, to the extent possible, the technical content.
A large number of websites that have registered a strong success, however, have a modest and under-developed graphic and technical design, but brimming with informative, new, fresh and interesting content. Because the Internet key is: content, content, content.
The goal of web marketing
Once you have decided on the information and services that you offer on the Internet, you need to set some goals. These are:
- Promoting and maintaining company reputation
- Create a certain image of the company
- Generating traffic to direct sales
- Collection of database and e-mail lists and then used in the marketing process
- Directing certain trends
- Direct sale of goods and services.