The figures below are extracted from the annual Consumer Market Monitoring Survey. The overall MPI (Market Performance Indicator) score per market is the combination of seven individual dimensions which have been incorporated in this survey.
The consumer ranking for “comparability” as regards gambling services is relatively high, Comparability is a key component in market performance indication as it captures how easy or difficult it is for a consumer to compare products or services in a given market and implicitly covers price and quality comparison. Comparability is rather well evaluated by consumers with an overall score of 7,1 on a 10 point scale. The markets showing the best performance on this dimension are generally fast moving product categories (such as drinks, personal care products…) and home equipment markets (small or large household appliances).
The rating for “trust” is average and the rating for problems “experienced” is much lower than the average. The overall rating for whether the product lived up to what the consumer wanted is rather low but this is perhaps not unexpected given the nature of the product.
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