Google received the highest approval, from the Queen, to allow companies to buy sponsored links for the online gambling in UK. Google stopped advertising online gambling in the search results pages in 2004 after the US Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA) and the express claim of the US addressed to the major search engines (Google, Yahoo!, MSN) when these SE were charged together $31.5m because they accepted online ads promoting illegal gambling, during the last ten years.
The advertisers using this service will have to be regulated in Britain or Europe and would have to have internet links to organisations helping problem gamblers.
“We’ve decided to amend our policy to allow text ads to appear against search queries related to gambling in Great Britain. We hope this will enhance the search experience for users and help advertisers connect with interested consumers. Gambling ads will automatically be classified as Non-Family Safe which means they will not show on any search where the user has applied the Safe Search filter.“, says James Cashmore, Head of Technology, Industry Markets Group, Google UK.