Hootsuite is the king of the social media sharing management. It was created by Ryan Holmes in 2008. It takes the form of a dashboard and integrates the streams of different social networks like Facebook, Twitter, LinkedIn, Google+, YouTube and WordPress. HootSuite Media, Inc. is based in Vancouver, Canada.
Hootsuite is mainly used by companies for online management of their brands, as well as to send messages on social media. It provides a dashboard that allows users to keep up-to-date on their social networking activity. Among other things, it allows to reduce the links contained in the messages submitted through it through the “ow.ly” service and to schedule the publication of messages scheduled at the desired time.
Now, Hootsuite intends to acquire Facebook ads manager AdEspresso to help its users create and manage Facebook and Instagram ad campaigns.
AdEspresso optimize Facebook Ad campaigns by creating and testing hundreds of ads in minutes instead of hours. It helps to get more control over the ads for placement, timing, and custom audience.
“Social advertising has become a vital aspect of marketing; companies are looking for ways to reach an active, engaged audience while getting more mileage from content and advertising spend… With AdEspresso, we’re bringing our users a simple, powerful, battle-tested solution that delivers measurable ROI.” said Ryan Holmes, Hootsuite CEO.