In Belgium, Luxembourg and France, media games are said to serve commercial or advertisement purposes. Not every Member State has enacted a specific definition of media gambling services (i.e. Austria, Cyprus, Denmark, Estonia, Finland, France, Germany, Ireland, Latvia, the Netherlands and the United Kingdom have not).
In general, “broadcasting media game” means any game which is organised by the owner or operator of a radio or television station, where the participation of players therein takes place by or as a result of their presence during the transmission or recording of the programme during which such game is organised or by any intervention on their part by any means of distance communication (Internet, handy) during or after the transmission or recording of the programme during which such game is organised (Malta, Sweden).
In two countries (Spain and Portugal), the possibility of gaining a prize by calling a television program to answer a question and offering non expensive prices to the public, on a “just for fun” basis is not considered as gaming.