Organic search

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Organic search

An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click advertisement listings displayed among the search results.

The field of search engine optimization, (SEO), is concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Some businesses base their SEO strategies on the successful insertion of their web site listing(s) into organic search results for various popular keywords.

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