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Partnership between OpenBet and Aristocrat

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OpenBet drives strategy of bringing top performing retail content online through major deal with industry-leading casino slot provider
 
 OpenBet, the leading sportsbook and online gaming software supplier, is pleased to announce that it has signed an agreement with Aristocrat, one of the largest land-based casino slot providers. OpenBet will adapt a number of Aristocrat’s top performing games to the online format and make them available to operators through the OpenBet games package releases and through OpenBet’s subsidiary, Electracade.
 
 Aristocrat, the Australian-listed gaming company, is a premium supplier of ground-breaking technologies and services to the international gaming industry with a well-earned reputation for outstanding performance and strong brand equity in more than 200 jurisdictions around the world. Their diverse product line-up extends from electronic gaming machines to complete gaming solutions, including systems, services and ancillary equipment.
 
 The first games to be available include the internationally popular GeishaTM which will feature the 5-reel, 20-line game with all the fun, excitement, colours and graphics of the original casino version, and the incredibly hot slot game Wicked WinningsTM.
 
 David Loveday, CEO of OpenBet, said:
 
 “This major partner agreement with Aristocrat is another example of how OpenBet can work with companies to ensure that the best content is available to online operators. The gaming industry has been going through a transition that is seeing proven land-based content transcending to online platforms. OpenBet’s leading platform allows companies, such as Aristocrat, to deliver their popular content to a much wider and growing audience.”
 
 Sam Nickless, Managing Director, Emerging Businesses and Strategy of Aristocrat, comments;
 
 “Our multi-year partnership with OpenBet gives Aristocrat the opportunity to rapidly progress our online content strategy. Combining our top performing games with OpenBet’s expertise and strong reputation will create a compelling offering for both players and operators.”
 
 For more information about Aristocrat and OpenBet games, please visit ICE stand #5165 or contact:
 
 Susanna Underwood or Melanie Josey
 E: susanna.underwood@openbet.com  or melanie.josey@openbet.com 
 T: +44 (0)20 8742 1600 / M: 07884 000531
 
 About Aristocrat Leisure limited (www.aristocratonline.com.au)
 
 Aristocrat Online is a division of Aristocrat Leisure Limited (ASX: ALL). ALL is a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in over 90 countries around the world.
 
 About OpenBet Ltd (www.openbet.com
 
 OpenBet is the world’s leading technology provider of interactive gaming and betting solutions. OpenBet’s platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across all distribution channels including web, mobile devices, retail outlets, call centres and interactive digital television, with a single log-in and a centralised OpenBet Account.
 
 OpenBet’s platform and products are used by the world’s leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. OpenBet also works with a number of government-backed organisations including the Tote, Macau Slot (Asia), PMU (France) and BCLC (British Columbia Lottery Corporation), Loto Quebec (North America) and most recently, Atlantic Lottery the third lottery provider in Canada.
 
 OpenBet was founded in 1996. In 2008, OpenBet acquired Electracade and, in 2010, strengthened its retail offering with the acquisition of Alphameric Solutions Ltd. In 2011, Vitruvian Partners and OpenBet’s management successfully completed a management buyout of the business.

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