A new step for a better Google AdWords: the timing of landing page load time will be included as a factor in Quality Score.
The load time evaluations will be displayed on the Keyword Analysis page, allowing the evaluation and understanding of this information.
Starting with the middle of June, the landing page load time will be incorporated into the Quality Score.
There are still some specific situation to be take into consideration. Like, for ex., the web sites designed for broadband. And, what about some Google html codes incorporated in the web sites, like Google Analytics and Google AdSense ads, that it seems that have an important contribution in slowing the landing page?
Anyway, we have to pay much more attention in optimizing the web pages from now on, and this is a very good news for the visitors.