In France, Germany, Latvia, Luxembourg and the Netherlands, sales promotional games are said to serve commercial or advertisement purposes.
In Luxembourg and to some extent in Germany (depending on the type of game operated), sales promotional games are not legally characterised as games of chance. In the Netherlands on the other hand, promotional games of chance (including free promotional games, media services and sweep-stake contests) are considered to be games of chance. In Portugal, sales promotional games are defined by public law as a specific category of games of chance and cannot involve money prizes.
In Cyprus, sales promotional prize competitions are expressly declared to be illegal. They are also prohibited by law in Belgium and Portugal, unless participation in the competition is offered free of charge.