Online Marketing Activities
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Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Las Vegas Convention and Visitors Authority
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The Las Vegas Convention and Visitors Authority (LVCVA) is a public agency that runs the Las Vegas Convention Center, Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada area. The fourteen member … Read More