Advertising networks
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An advertising network (also called an online advertising network or ad network) is a collection of (often unrelated) online advertising inventory. Online advertising inventory comes in many different forms. This inventory can be found on websites, in instant messaging applications, … Read More

Central ad servers
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A central ad server is a computer server that stores advertisements and delivers them to web site visitors. These servers centrally store the ads so that advertisers and publishers can track from one source the distribution of their online advertisements, … Read More

Organization of click frauds
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Click fraud can be as simple as one person starting a small web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Oftentimes, the number of clicks, and their value, is so small, that the … Read More

Rich Media advertising
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The display advertising portion of online advertising is increasingly dominated by rich media, generally using Adobe Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the reader’s attention. Some … Read More

Online advertising
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A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. This is even true of firms which conduct their business through more traditional brick and mortar channels. In response to this demand, … Read More

AdSense, use and abuse
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AdSense for feeds In May 2005, Google unveiled AdSense for feeds, a version of AdSense than runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Google Blog, “advertisers have their ads placed in … Read More

AdSense
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AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-ads-displayed basis. … Read More

Click-through rate
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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times … Read More

Cost Per Click
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Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

Advertisements using spyware
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Many spyware programs reveal themselves visibly by displaying advertisements. Some programs simply display pop-up ads on a regular basis—for instance, one every several minutes, or one when the user opens a new browser window. Others display ads in response to … Read More

Yahoo! allows gambling ads
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Yahoo! changes his terms of service regarding the gambling  ads, for the UK advertisers. This is due to the change in UK legislation for gambling advertising, that is now less restrictive. AccuraCast says that Yahoo! sent an email to its … Read More

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