Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Contextual advertising
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Contextual advertising is the term applied to advertisements appearing on websites which ads are served by automated systems based on the content of the page. Google AdSense was the first major contextual advertising program. It worked by providing webmasters with … Read More

AdWords
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AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to … Read More

Central ad servers
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A central ad server is a computer server that stores advertisements and delivers them to web site visitors. These servers centrally store the ads so that advertisers and publishers can track from one source the distribution of their online advertisements, … Read More

Ad serving
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Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser … Read More

Spyware and cookies
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Anti-spyware programs often report Web advertisers’ HTTP cookies as spyware. Web sites (including advertisers) set cookies — small pieces of data rather than software—to track Web-browsing activity: for instance to maintain a “shopping cart” for an online store or to … Read More

Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Googletestad
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Googletestad appears to stand for Google’s Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system. At the moment there are no define: googletestad definitions in Google’s database for this keyword. The Google … Read More

Payment conventions in online advertising
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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Future of the advertising
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With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, and email advertisements (the last often being a form of spam) abound. Recently, the advertising community has attempted to make the adverts themselves desirable to … Read More

AdSense
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AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-ads-displayed basis. … Read More

Effects of advertising on communication media
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One of the effects of advertising is to modify the nature of the communication media where it is shown. The most clear example is television. Channels that get most of their revenues from publicity try to make their medium a … Read More

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