Noncommercial spam

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E-mail and other forms of spamming have been used for purposes other than advertisements. Many early Usenet spams were religious or political in nature. Serdar Argic, for instance, spammed Usenet with historical revisionist screeds. A number of evangelists have spammed … Read More

Public perception of the advertising medium

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Billboard in Lund, Sweden, saying “One Night Stand?” (2005) Over the years, the public perception of advertising has become very negative. It is seen as a medium that inherently promotes a lie, based on the purpose of the advertisement – … Read More

Permission marketing

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Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing … Read More

Pay per click

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Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More

Advertisements using spyware

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Many spyware programs reveal themselves visibly by displaying advertisements. Some programs simply display pop-up ads on a regular basis—for instance, one every several minutes, or one when the user opens a new browser window. Others display ads in response to … Read More

Opt-in e-mail advertising

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Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail … Read More

Spyware, “adware”, and tracking

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The term adware frequently refers to any software which displays advertisements, whether or not it does so with the user’s consent. Programs such as the Eudora mail client display advertisements as an alternative to shareware registration fees. These classify as … Read More

e-Mail marketing

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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered … Read More

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