Google Location Extensions to help Google AdWords advertisers
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Google AdWords is now able to offer location on map with directions, workinh hours and images of the advertising business. Google Location Extensions is used in Google Display Network, ”making them more useful to shoppers who are nearby or show … Read More

Advertisers have to adapt to the trend of blocking ads by the users
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Facts: in 2015, more than 200 million people have technology installed on their computers to block the advertisements. 50% of users in US, and 26% of desktop users, have installed ad blockers. And the trend includes now the mobile devices. … Read More

Advertising chain: Advertisers
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In addition to advertisers, agencies and the “consumers” of advertising, various actors are involved as pollsters to refine, via market market research, understanding the market, to confirm the position of the product and test the effectiveness of advertising being finalized. … Read More

Advertising networks
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An advertising network (also called an online advertising network or ad network) is a collection of (often unrelated) online advertising inventory. Online advertising inventory comes in many different forms. This inventory can be found on websites, in instant messaging applications, … Read More

Contextual advertising
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Contextual advertising is the term applied to advertisements appearing on websites which ads are served by automated systems based on the content of the page. Google AdSense was the first major contextual advertising program. It worked by providing webmasters with … Read More

AdWords
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AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to … Read More

Central ad servers
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A central ad server is a computer server that stores advertisements and delivers them to web site visitors. These servers centrally store the ads so that advertisers and publishers can track from one source the distribution of their online advertisements, … Read More

Ad serving
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Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser … Read More

Cost Per Impression
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Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, … Read More

Litigation and solutions in click frauds
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Litigation Disputes over the issue have resulted in a number of lawsuits. In one case, Google (acting as both an advertiser and advertising network) won a lawsuit against a Texas company called Auction Experts (acting as a publisher), which Google … Read More

Organization of click frauds
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Click fraud can be as simple as one person starting a small web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Oftentimes, the number of clicks, and their value, is so small, that the … Read More

Spyware and cookies
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Anti-spyware programs often report Web advertisers’ HTTP cookies as spyware. Web sites (including advertisers) set cookies — small pieces of data rather than software—to track Web-browsing activity: for instance to maintain a “shopping cart” for an online store or to … Read More

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