Non-contracting parties in click frauds
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A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police because perpetrators generally can not be sued for breach of contract, or charged criminally … Read More

Search engine advertising
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Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More

Rich Media advertising
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The display advertising portion of online advertising is increasingly dominated by rich media, generally using Adobe Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the reader’s attention. Some … Read More

Payment conventions in online advertising
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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Spyware and cookies
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Anti-spyware programs often report Web advertisers’ HTTP cookies as spyware. Web sites (including advertisers) set cookies — small pieces of data rather than software—to track Web-browsing activity: for instance to maintain a “shopping cart” for an online store or to … Read More

Pay per click
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Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More

Cost Per Click
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Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

Effective Cost Per Action
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Effective Cost Per Action (often abbreviated to eCPA) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view, as they only pay … Read More

Messaging spam
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Messaging spam, sometimes termed spim (a portmanteau of spam and IM, short for instant messenger), makes use of instant messaging systems, such as AOL Instant Messenger or ICQ. Many IM systems offer a directory of users, including demographic information such … Read More

e-Mail marketing – The Good
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E-mail marketing is popular with companies because: It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage. It is instant, as opposed … Read More

Affiliate marketing
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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More

Google Insights For Search, for advertisers and marketers
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Google launched a new product very useful for advertisers and marketers. It include a world heat map for the search volume and regional interest, the evolution for a specific search term and the top related and rising searches. With Google … Read More

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