Advertising campaigns

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Advertising does not in itself guarantee success. The advertising history there have been brilliant campaigns for mediocre products quickly overwhelmed by competition and, conversely, advertising budgets spent for a few memorable unconvincing campaign, for products that are still sold well. … Read More

Economics of advertising

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If advertising is an essential part of the consumer society, its economic weight and its effectiveness are difficult to assess. Economic weight In 2006, in a report entitled 2006-2010 Forecast for the entertainment industry and media, PricewaterhouseCoopers estimated global ad … Read More

Advertising chain: Advertisers

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In addition to advertisers, agencies and the “consumers” of advertising, various actors are involved as pollsters to refine, via market market research, understanding the market, to confirm the position of the product and test the effectiveness of advertising being finalized. … Read More

Major players in advertising

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An agency is a body composed of specialists on behalf of advertisers, for design, implementation and monitoring of advertising campaigns. The field of consultancy agencies is oligopolistic and dominated by five players at world level. In its 1993 edition, Le … Read More

Media and advertising approaches

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There are different media for advertising, starting with the ancient store banner, internet, television, radio spots, flyers, direct mail, street furniture, inset in the press, classifieds, TV screens placed on the point of sale, a sandwich man in the street, … Read More

Classified ads

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Classified advertising is a form of advertising which is particularly common in newspapers and other periodicals. Classified advertising is usually textually based and can consist of as little as the type of item being sold, (i.e., “Clothing”) and a telephone … Read More

Advertising agency personnel

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The creative department — the people who create the actual ads — form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed … Read More

Payment conventions in online advertising

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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Future of the advertising

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With the dawn of the Internet have come many new advertising opportunities. Popup, Flash, banner, and email advertisements (the last often being a form of spam) abound. Recently, the advertising community has attempted to make the adverts themselves desirable to … Read More

Public perception of the advertising medium

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Billboard in Lund, Sweden, saying “One Night Stand?” (2005) Over the years, the public perception of advertising has become very negative. It is seen as a medium that inherently promotes a lie, based on the purpose of the advertisement – … Read More

Critiques of the advertising medium

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As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More

Regulation of advertising

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There have been increasing efforts to protect the public interest by regulating the content and the reach of advertising. Some examples are the ban on television tobacco advertising imposed in many countries, and the total ban on advertising to children … Read More

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