Advertising networks
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An advertising network (also called an online advertising network or ad network) is a collection of (often unrelated) online advertising inventory. Online advertising inventory comes in many different forms. This inventory can be found on websites, in instant messaging applications, … Read More

Cost Per Action
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Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view. An … Read More