Television versus Internet in advertising
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Similarities: mass media TV and Internet gain audience by the speed of information transmission TV and the Internet survive by selling advertising between different varieties of provided information TV and the Internet provide the consumers show, besides information, so they … Read More

Direct marketing techniques in advertising announcements
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To define what constitutes a good advertisement, we start with what is not a good advertisement: It is not created for the sake of being creative. It is not designed to be pleasedof the copywriter, artistic directors, presidents of agencies … Read More

Online advertising
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Online advertising effectiveness depends on how you use the methods listed below. This gives you some ideas to create online advertisements with a strong message. Establish a clear goal Any communication process begins with setting objectives for marketing campaign. It … Read More

Ad serving solutions
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Ad server can be used for delivery and performance measurement of Internet advertising. Both the physical server itself on which an ad server is running, and the server software, can be described as ad server. Internet Advertising stands in contrast … Read More

Search engine advertising
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Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More

Web traffic
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Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites … Read More

Yahoo! advertising revenue
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Yahoo! results and its forecast for current-quarter sales pleased the investors; Yahoo’s shares boost almost 6% in extended trading after the market close. “It was a clean ‘beat’ quarter, you see signs of stabilization, which is very positive.” says Sandeep … Read More

Search engine advertising
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Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More

Advertising agencies
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An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More

Publicity
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Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

Effects of advertising on communication media
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One of the effects of advertising is to modify the nature of the communication media where it is shown. The most clear example is television. Channels that get most of their revenues from publicity try to make their medium a … Read More

Brand concepts
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Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred … Read More

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