Click-through rate
| |

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times … Read More

e-Mail marketing terms
| |

Auto-responders : Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail. Bounce backs e-mail sent back to the server that originally sent the e-mail. Bounce rate Ratio of bounced e-mails to total e-mails sent. … Read More