Media and advertising approaches
| |

There are different media for advertising, starting with the ancient store banner, internet, television, radio spots, flyers, direct mail, street furniture, inset in the press, classifieds, TV screens placed on the point of sale, a sandwich man in the street, … Read More

European Commission establishes a European Regulators Group for Audiovisual Media Services
| |

The European Commission has formally established a group of EU Regulatory Authorities in the field of Audiovisual Media Services. The Group brings together heads or high level representatives of national independent regulatory bodies in the field of audiovisual services, to … Read More

Critiques of the advertising medium
| |

As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More