Effective Cost Per Mille
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Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. It means the cost of every 1,000 ad impressions shown. CPM is considered the optimal form … Read More

Cost Per Thousand
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Cost per Thousand (known as CPM) is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per … Read More

Cost Per Impression
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Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, … Read More

Payment conventions in online advertising
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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Cost Per Click
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Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

Effective Cost Per Action
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Effective Cost Per Action (often abbreviated to eCPA) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view, as they only pay … Read More

Cost Per Action
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Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view. An … Read More