Conceptual framework and basic assumptions of the theory of consumer – Cardinal utility
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The study of consumer behavior is done in two steps. It must first describe the preferences of individuals, that is to say how they prefer such rather than another. Then, the consumer with limited resources will search utility maximization under … Read More

The digital Europe – i2010 Initiative
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Preparing Europe’s digital future i2010 Mid-Term Review {SEC(2008) 470} INTRODUCTION Information and Communication Technologies (ICTs) continue to be a major driver of economic and social modernisation. Today, businesses in the EU devote 20% of investment to ICTs, and the sector … Read More