Antihypertensive agents
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Antihypertensive therapy seeks to prevent the complications of high blood pressure, such as stroke and myocardial infarction. Antihypertensives are a class of drugs that are used in medicine and pharmacology to treat hypertension (high blood pressure). There are many classes … Read More

Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Link farm
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On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and … Read More

Guidelines on accessible web design
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Web Content Accessibility Guidelines In 1999 the Web Accessibility Initiative, a project by the World Wide Web Consortium (W3C), published the Web Content Accessibility Guidelines WCAG 1.0. In recent years, these have been widely accepted as the definitive guidelines on … Read More

Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Online advertising
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A significant number of firms, from small businesses to multinational corporations, incorporate online advertising into their marketing strategy. This is even true of firms which conduct their business through more traditional brick and mortar channels. In response to this demand, … Read More

Web accessibility
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Web accessibility refers to the practice of making websites usable by people of all abilities and disabilities. When sites are correctly designed, developed and edited, all users can have equal access to information and functionality. For example, when a site … Read More

High quality web sites typically rank well
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A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and … Read More

White hat methods
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So-called “white hat” methods of SEO involve following the search engines’ guidelines as to what is and what isn’t acceptable. Their advice generally is to create content for the user, not the search engines; to make that content easily accessible … Read More