Impact and management of online reputation

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For individuals Today managing online reputation is likely to apply to all types of entities: little-known citizens, celebrities in their media exposure or their political commitment, but also companies and brands. The discovery of e-reputation appeared with the phenomenon of … Read More

Advertising Impact

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker, father of modern advertising. Billboard, New York City, (2005) The impact of advertising has been a matter of considerable debate … Read More