White hat and Black hat techniques in SEO. Selection of keywords
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White hat and Black hat techniques SEO is handled in different ways, including qualified “white hat” and “black hat”. The base of white hat SEO is to create quality content that will be relevant to the user. The base of … Read More

Search engine results page (SERP)
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A search engine results page, or SERP is the listing of web pages returned by a search engine in response to a keyword query. The results normal include a list of web pages with titles, a link to the page, … Read More

Search engine optimization
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Search engine optimization aims to index and improve rankings for the webpages which are most relevant to the keywords searched for according to the algorithm of each search engine. The relevant pages are returned in search engine result pages (SERPS). … Read More

Googletestad
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Googletestad appears to stand for Google’s Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system. At the moment there are no define: googletestad definitions in Google’s database for this keyword. The Google … Read More

Keyword density
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Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is … Read More

How AdSense works
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Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google’s servers use a cache of the page for the URL or … Read More

Online Marketing Activities
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Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Organic search engines
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Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More

Affiliate marketing
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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More

Quality Score for keywords will depend on landing page load
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A new step for a better Google AdWords: the timing of landing page load time will be included as a factor in Quality Score. Inside AdWords blog posted an article about an additional factor incorporated into Quality Score, the time … Read More