The marketing spirit
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Marketing is neither commercial, nor advertising communication, nor sales, nor commercial promotion. As Raymond Aron pointed out in his introductory speech at the Forum on Combat Marketing organized in 1975 in Paris by the Alumni of the Institute of Management … Read More

The four major types of marketing decision
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(2006. The Apple Store, 5th Avenue, New York. A strategy of enchantment.) The revolutions of marketing since 1960 The paradigm of marketing most commonly used today dates from around the late fifties. It was designed to provide a framework for … Read More

Different distribution channels for marketing
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In general, any business or individual wanting to create an online store (e-commerce ) may usefully call a service provider specializing in e -commerce to study the market, its competition and thus its position on the web. Combined sales for … Read More

Marketing 2.0
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The idea of Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. The term was popularized in 2005 when several experts also spoke of Web 2.0. Adetem, the marketing association, devoted his October 2007 … Read More

Affiliate marketing
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The Internet affiliate marketing is an online shopping technique to distribute products and/or services on affiliate websites. Membership is a partnership between a publisher site and a commercial site trying to increase online sales or pick up a number of … Read More

Marketing mix
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Operational marketing is the implementation on the ground of policy decisions taken at the level of strategic marketing (although, in practice, decisions are not always made at this level). It is a short-term policy, which must be constantly adapted to … Read More

Marketing strategy
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The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of … Read More

Marketing approach – Understanding the consumer
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The marketing approach is an attitude of research, analysis, listening to the market and its supposed environmental permit the demand side, better listening and greater satisfaction of the final consumer or intermediate consumer. the supply side, better control of the … Read More

Marketing
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Marketing is the commercialization set, by organizations, commercial or otherwise, under their brand names, products and services with a product name or brand name. That is, with innovation, one of two key business functions (Peter Drucker). The marketing management of … Read More

Marketing of online reputation
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The issue of trust can arise when it comes to completing a transaction online, with a particular (selling a used object, apartment rental) or a business (e-commerce). According to some sociologists, digital trust depends primarily on the level of sociability … Read More

The marketing myths
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As everywhere else, in Internet marketing there are also myths, in which you do not have to believe. Reports of Internet commerce are controversial and sometimes confusing. Myths abound. Many business people were disappointed after they invested time, money and … Read More

Using the business card as a marketing tool
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Always have business cards on you   Give business cards in public places (libraries, banks, shops, etc.)   Display business cards in places that allow it (some stores have special places for display, at universities, in libraries, etc..)   Provide … Read More

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