Cost Per Impression

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Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, … Read More

Brand history

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Brands in the field of marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories … Read More

Brand history

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Brands in the field of marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories … Read More

Focus group (marketing) interpreting

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In focus group interpreting, an interpreter sits in a sound proof booth or in an observer’s room with the clients. There is usually a one-way mirror between the interpreter and the focus group participants, wherein the interpreter can observe the … Read More

Publicity

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Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

Brand history

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Brands in the field of marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories … Read More

MultiMedia SRL, international award for quality and commercial prestige

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Press Release 15.05.2009 MULTIMEDIA SRL – ROMANIA (MultiMedia) has been selected to receive one of the Majestic Symbols of Quality which aim to present a powerful tool in assessing progress and setting priorities for policies of International sector performance, especially … Read More

MultiMedia SRL, international award for quality and commercial prestige

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Press Release 15.05.2009 MULTIMEDIA SRL – ROMANIA (MultiMedia) has been selected to receive one of the Majestic Symbols of Quality which aim to present a powerful tool in assessing progress and setting priorities for policies of International sector performance, especially … Read More

Brand

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McDonald’s, represented by the Golden Arches, is one of the world’s most famous brands In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, … Read More

Critiques of the advertising medium

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As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More

Promotion

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Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More

e-Marketing

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e-Marketing is a type of marketing that can be defined as achieving objectives through the use of electronic communications technology such as Internet, e-mail, Ebooks, database, and mobile phone. It is a more general term than online marketing which is … Read More

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