Online advertising
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Online advertising effectiveness depends on how you use the methods listed below. This gives you some ideas to create online advertisements with a strong message. Establish a clear goal Any communication process begins with setting objectives for marketing campaign. It … Read More

Effective Cost Per Mille
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Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. It means the cost of every 1,000 ad impressions shown. CPM is considered the optimal form … Read More

Click frauds in online advertising
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Click fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click. Click … Read More

Click-through rate
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Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times … Read More

Cost Per Click
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Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More

Effective Cost Per Action
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Effective Cost Per Action (often abbreviated to eCPA) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view, as they only pay … Read More

Cost Per Action
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Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. CPA is considered the optimal form of buying online advertising from the advertiser’s point of view. An … Read More

Online Marketing Activities
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Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Online marketing
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Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers … Read More

US FTC new rules on online behavioral advertising
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After European Union set new rules on online advertising, U.S. Federal Trade Commissions published these days a proposed set of privacy principles governing online behavioral advertising. The FTC’s privacy program seeks to balance support for such innovation in consumer services … Read More